Business Copywriting and Correspondence
- Corporate or business copywriting can be so……. corporate.
Why do companies have employee guidebooks that nobody reads? Because they are filled with rules, regulations and stilted writing that can just be a downer for all concerned. Though their importance and legal necessity can’t be disputed.
Rosedove Writing has revolutionized the employee guidebook, thanks to our progressive, international client, Survey Sampling Inc.
SSI wanted to create an employee guidebook that was fun, engaging and that employees would actually want to read, while still retaining the necessary and imperative legal information. Rosedove solved their dilemma by creating a newly designed, innovative guidebook.
The process involved utilizing a chapter book format, making the language more accessible and personable, incorporating inspirational quotes throughout, and creating appealing, short narratives that introduce the company’s policies and provisions.
Click here to see some opening chapters from the guidebook that makes it fresh, engaging, and even a bit humorous without losing integrity.
Let us positively change the way you communicate with your employees, by giving your guidebook a positive change. Contact us for our business copywriting and correspondence services.
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